Is each of your rental cars really profitable?
How to calculate profit per car — revenue, occupancy and real costs — and what to do with cars that lose money.
Revenue isn't profit
A car that is rented often can still lose money if repairs, insurance and loan payments eat everything. Look at each car separately.
The three numbers to follow
- Revenue: what customers actually paid for this car.
- Occupancy: rented days divided by available days.
- Costs: insurance, tax, maintenance, repairs, loan, cleaning.
What to do with weak cars
- Lower the price in quiet periods to raise occupancy.
- Move them to long-term rentals.
- Sell them before big repairs arrive.
See it in one screen
Rentiffy calculates revenue and expenses per car from your real bookings and logged costs, so the decision is based on numbers, not feeling.
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